Say Hello.
I'm an industrial designer.

The thing I hold onto in this practice is simple: that the things I shape go on to serve people.
Someone moving through an ordinary day a little better than before; someone who looks at it and finds the world a little larger. More often than not, I'm shaping the ground that something more important will stand on. That sense of purpose is what keeps me oriented.

I'm stubborn about three things: the depth of the reasoning behind a product, the depth of meaning it carries, and the depth of craft it's resolved with. Get those right, and the rest tends to follow.

Let's connect and collaborate:

→ LinkedIn
→ Email
Experience.
06.2024 - Now
Yellow Design | Pforzheim, Germany

Industrial Designer
01.2023 - 06.2023
Valeur Designers | Copenhagen, Denmark

Industrial Design Intern
03.2020 - 07.2020
Tiger Technology | Shanghai, China

Industrial Design Intern
Education.
08.2020 - 06.2022
Lund University School of Industrial Design | Lund, Sweden

Master of Fine Arts in Industrial Design
09.2014 - 07.2018
Shanghai Institute of Technology | Shanghai, China

Bachelor of Management in Accounting
Recognition.
02.2021
Stockholm Furniture Fair | Stockholm, Sweden

Greenhouse - Where the wild grows
10.2021
Elmia Subcontractor Fair | Jönköping, Sweden

Approach to a sustainable future
© 2026 Zelu Deng